The journey began with uncertainty about how the journal should look. Aesthetic choices are paramount when designing for children, as they significantly impact the overall experience
Color Psychology -Secondary Research:
To gain insights, I conducted secondary research on color psychology was to reveal how
different colors can elicit vastly different physical, emotional, and physiological effects.
eg.
Green - quiet, restful. Diffuse anxiety and invite harmony.
Blue - helpful for stress management, powerful sense of calm
Purple - represents strength, wisdom and peace in many cultures
Color Preferences among Target End Users and Market - Primary Research, Survey
I conducted a survey on aesthetic preferences involving 20 target end users and 20 individuals from the target market. They were shown four different images and asked to choose their preferred design for a children's toy. The results were as follows:
Target End Users (children) favored bright, vivid colors (11 preferences out of 20).
Target Market (the adults buying the products for the children) preferred desaturated, bright colors (9 preferences out of 20).
"I know my son likes bright colors. The third one is perfect because it easily blends into the house despite the slightly vivid colors."
Color Preferences among Target End Users and Market - Primary Research, Interviews
Which Color Is The Most Calming?
Showed 11 different children a range of colors: bright red, pastel pink, black, white, pastel green, purple, pastel blue (similar to the sky), navy
asked the children to rate the color based off how ‘calm’ they would feel when they see the color
RESULT: Pastel blue and pastel green were generally even. With pastel pink following. Red, purple, and black were the colors seen as ‘not calm’.
What’s Your Favorite Color?
Gave the children a color wheel and instructed them to choose the color they liked best.
RESULT: Popular colors among children are Red, Blue, Pink, and Purple. They loved bright hues. Cool colors are preferred over warm colors.
Clients and professionals mentioned that children enjoy complex and intriguing shapes that challenge the mind. However, it shouldn't be too complex that it would frustrate the child,
Such findings underline the importance of taking into account both the end users' and market's aesthetic preferences when designing products for children.
While color psychology informs the choice of calming colors, the survey results demonstrate how end users favored vibrant hues and the market leaning towards more subdued, yet bright colors. This information, underlined with the significance of shapes in engaging young minds without causing frustration, will guide the creation of a journal that aims to have a balance between aesthetics and functionality.
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